Lures that fish as good as they look.

Northeast Lure Company Patent Pending.  Disclaimer

Five tips to better fishing.



1. Try different retrieval speeds when fishing with lures.  Sometimes a short pause during a retrieval will provoke a strike.

  4. Ask a local.  If anybody knows what's around and where, its  a native fisherman.  Area tackle shops are a good bet.

  5. Use high quality gear, especially rods, reels, and lures.  For the latter we suggest Northeast Lure Company's handmade saltwater fishing lures.

  2. Time, tide and water temperature are important, check all three before heading out.

  3. Target the species you’re after and gear-up for that specific fish.  The appropriate tackle can make all the difference.